Cookies Policy

Version 1st April 2026

This website, https://instanovo.ai/,  (“Website”), is operated by InstaDeep Ltd., (alternately, “InstaDeep”, “we”, “us” or “our”).

What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. This policy also covers similar storage technologies used on our website, including Local Storage and Session Storage, which serve comparable purposes. These technologies are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Included below are tables, setting out what cookies we use, and the purposes for which we use them.

Cookies might be used for the following purposes:

  • To enable certain functions
  • To provide analytics
  • To store your preferences
  • To enable ad delivery and behavioral advertising

What kind of cookies are used on the Website?

Our Website uses both session cookies, persistent cookies, and third-party cookies.

A session cookie is used to identify a particular visit to our Website. These cookies expire after a short time, or when you close your web browser after using our Website. We use these cookies to identify you during a single browsing session, such as when you log into our Website.

A persistent cookie will remain on your devices for a set period of time specified in the cookie. We use these cookies where we need to identify you over a longer period of time. For example, we would use a persistent cookie if you asked that we keep you signed in.

How do we categorise cookies and storage technologies?

We group cookies and storage technologies into the following consent categories:

  • Essential: Required for the website to function. These do not require consent and cannot be disabled. Includes our consent management platform (Osano) and security features (Cloudflare, reCAPTCHA).
  • Analytics: Help us understand how visitors use our website. These require your consent via our cookie banner. Includes Google Analytics and VWO.

What third-party technologies do we use?

Our Website uses Third Party cookies and similar storage technologies from Google Analytics, VWO, Osano, Cloudflare, and Google reCAPTCHA. Note that cookies set on our own domain (instanovo.ai) by third-party scripts, such as Google Analytics, VWO, and Osano, are technically first-party cookies. If you click on a hyperlink from our website to any third-party websites, you may be sent cookies from these third-party websites. As these are third-party providers, we do not control the use. If you click on a hyperlink from our website to any third-party websites, you may be sent cookies from these third-party websites.

As these are third party providers, we do not control the use of these cookies and cannot access them or the data they may contain.

Third-party websites will have their own privacy and cookie policies. Please check the third-party websites for more information about their cookies and how to manage them. Cookies and storage technologies from Cloudflare and Google reCAPTCHA are essential to the functionality of our forms and security features and cannot be disabled through our cookie banner. Disabling Analytics cookies, such as those from Google Analytics and VWO, will not affect core website functionality.

Google Analytics 4 

We use Google Analytics 4 to collect information about how visitors use our website and to compile reports on website activity. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For more information, see How Google uses cookies.

NameTypeDomainDurationFunction
_gaCookie.instanovo.ai2 yearsDistinguishes unique users by assigning a randomly generated number as a client identifier
_ga_8KJ6YPYPHBCookie.instanovo.ai2 yearsUsed by Google Analytics 4 to maintain session state
Name_ga
TypeCookie
Domain.instanovo.ai
Duration2 years
FunctionDistinguishes unique users by assigning a randomly generated number as a client identifier
Name_ga_8KJ6YPYPHB
TypeCookie
Domain.instanovo.ai
Duration2 years
FunctionUsed by Google Analytics 4 to maintain session state

Category: Analytics (requires consent)

Osano

Osano is a cookie consent management tool that allows you to personalize your cookie preferences. It utilizes cookies and Local Storage to enable the utilization of the Consent Dialog and associated features. To learn more about Osano’s cookies, please visit their documentation here.

NameTypeDomainDurationFunction
osano_consentmanagerCookie.instanovo.ai1 yearHolds the site’s consent categorisation and the user’s consent status
osano_consentmanager_uuidCookie.instanovo.ai1 yearContains the end-user’s unique ID for consent lookups
osano_consentmanagerLocal Storageinstanovo.aiPersistentStores consent preferences locally
osano_consentmanager_tattlesLocal Storageinstanovo.aiPersistentTracks consent-related events for the consent manager
osano_consentmanager_uuidLocal Storageinstanovo.aiPersistentStores the end-user’s unique ID locally
Nameosano_consentmanager
TypeCookie
Domain.instanovo.ai
Duration1 year
FunctionHolds the site’s consent categorisation and the user’s consent status
Nameosano_consentmanager_uuid
TypeCookie
Domain.instanovo.ai
Duration1 year
FunctionContains the end-user’s unique ID for consent lookups
Nameosano_consentmanager
TypeLocal Storage
Domain.instanovo.ai
DurationPersistent
FunctionStores consent preferences locally
Nameosano_consentmanager_tattles
TypeLocal Storage
Domain.instanovo.ai
DurationPersistent
FunctionTracks consent-related events for the consent manager
Nameosano_consentmanager_uuid
TypeLocal Storage
Domain.instanovo.ai
DurationPersistent
FunctionStores the end-user’s unique ID locally

Category: Essential (no consent required)

VWO

VWO is a digital experience optimisation platform. We use it for A/B testing, personalisation, behavioral analytics, and user feedback, to help Us improve Our Website and user experience. VWO collects data about how visitors interact with the Website, including information on page views, clicks, navigation patterns, and variations shown during testing. To learn more about VWO’s cookies, please visit their documentation here.

NameTypeDomainDurationFunction
_vis_opt_sCookieinstanovo.ai100 daysTracks sessions and the number of times the browser was closed
_vis_opt_test_cookieCookieinstanovo.aiSessionDetects if cookies are enabled in the browser
_vwoCookie.instanovo.ai365 DaysStores VWO cookies for Safari browser only
_vwo_dsCookie.instanovo.aiAccount retention periodStores persistent visitor-level data for VWO Insights
_vwo_snCookie.instanovo.ai30 mins (reset on activity)Stores session-level information
_vwo_uuidCookie.instanovo.ai365 DaysGenerates a unique ID for each visitor for report segmentation
_vwo_uuid_v2Cookie.instanovo.ai366 DaysCalculates unique traffic on the website
_vwo_1107998_configLocal Storageinstanovo.aiPersistentStores VWO account configuration
_vwo_nlsCacheLocal Storageinstanovo.aiPersistentCaches VWO notification data
_vwo_nls_q_1107998Local Storageinstanovo.aiPersistentQueues VWO notification events
vwoSnLocal Storageinstanovo.aiPersistentStores VWO session number
Name_vis_opt_s
TypeCookie
Domaininstanovo.ai
Duration100 days
FunctionTracks sessions and the number of times the browser was closed
Name_vis_opt_test_cookie
TypeCookie
Domaininstanovo.ai
DurationSession
FunctionDetects if cookies are enabled in the browser
Name_vwo
TypeCookie
Domain.instanovo.ai
Duration365 Days
FunctionStores VWO cookies for Safari browser only
Name_vwo_ds
TypeCookie
Domain.instanovo.ai
DurationAccount retention period
FunctionStores persistent visitor-level data for VWO Insights
Name_vwo_sn
TypeCookie
Domain.instanovo.ai
Duration30 mins (reset on activity)
FunctionStores session-level information
Name_vwo_uuid
TypeCookie
Domain.instanovo.ai
Duration365 Days
FunctionGenerates a unique ID for each visitor for report segmentation
Name_vwo_uuid_v2
TypeCookie
Domain.instanovo.ai
Duration366 Days
FunctionCalculates unique traffic on the website
Name_vwo_1107998_config
TypeLocal Storage
Domaininstanovo.ai
DurationPersistent
FunctionStores VWO account configuration
Name_vwo_nlsCache
TypeLocal Storage
Domaininstanovo.ai
DurationPersistent
FunctionCaches VWO notification data
Name_vwo_nls_q_1107998
TypeLocal Storage
Domaininstanovo.ai
DurationPersistent
FunctionQueues VWO notification events
NamevwoSn
TypeLocal Storage
Domaininstanovo.ai
DurationPersistent
FunctionStores VWO session number

Category: Analytics (requires consent)

Cloudflare & Google reCAPTCHA (via HubSpot Forms)

Our website uses an embedded HubSpot form which includes Google reCAPTCHA technology to prevent spam and automated submissions. Cloudflare provides the underlying security infrastructure for HubSpot service. For more information, see Cloudflare’s cookie documentation, Google reCAPTCHA terms, and HubSpot’s cookie documentation.

Name TypeDomainDurationFunction
__cf_bmCookie.hsforms.com30 minutesSupports Cloudflare Bot Management to detect and mitigate automated traffic
_cfuvidCookie.hsforms.comSessionUsed by Cloudflare WAF to distinguish individual users who share the same IP address
_GRECAPTCHACookiewww.google.com6 monthsUsed by Google reCAPTCHA to provide spam and abuse protection
rc::aLocal Storagewww.google.comPersistentUsed by Google reCAPTCHA to distinguish between humans and bots
rc::fLocal Storagewww.google.comPersistentUsed by Google reCAPTCHA to distinguish between humans and bots
Name__cf_bm
TypeCookie
Domain.hsforms.com
Duration30 minutes
FunctionSupports Cloudflare Bot Management to detect and mitigate automated traffic
Name_cfuvid
TypeCookie
Domain.hsforms.com
DurationSession
FunctionUsed by Cloudflare WAF to distinguish individual users who share the same IP address
Name_GRECAPTCHA
TypeCookie
Domainwww.google.com
Duration6 months
FunctionUsed by Google reCAPTCHA to provide spam and abuse protection
Namerc::a
TypeLocal Storage
Domainwww.google.com
DurationPersistent
FunctionUsed by Google reCAPTCHA to distinguish between humans and bots
Namerc::f
TypeLocal Storage
Domainwww.google.com
DurationPersistent
FunctionUsed by Google reCAPTCHA to distinguish between humans and bots

Category: Essential (no consent required)

What are your cookies options?

In order to provide you with the best Website service you can accept all non-essential cookies. If you don’t like the idea of cookies or certain types of cookies, you can change your browser’s settings to delete cookies that have already been set and to not accept new cookies. To learn more about how to do this, visit the help pages of your browser. The following are links to manage cookies on popular browsers:

Please note, however, that if you delete cookies and similar storage technologies or do not accept them, while you will still be able to access the Site, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

Changes to this Cookies Policy 

We may update this Cookies Policy from time to time to ensure that it is accurate and up to date and to reflect any changes in the law. This policy was last updated on  1st April 2026.

Contacting us and making a complaint

If you have any questions or complaints about this Cookies Policy or if you are seeking to exercise any of your statutory rights, please contact us in the first instance by email at privacy@instadeep.com with as much detail as possible about the nature of your concern, including dates, individuals involved, and any relevant documents or evidence. We will endeavor to respond to your initial complaint within a reasonable timeframe.

If you remain unsatisfied with the resolution of your cookie / privacy complaint or our response in relation to your exercising of your statutory rights, you may send your complaint in writing to either legal@instadeep.com or our registered address at:

FAO Head of Legal
InstaDeep Ltd
1 Triton Square

London, NW1 3BF
United Kingdom

Upon receipt of the same, we will investigate your complaint and respond to you within a reasonable time frame.
If you are still not satisfied with our response you may make a complaint to the supervisory authority responsible for the territory in which your Controller operates. In the UK, that is the Information Commissioner – see www.ico.org.uk for more information.